Richard Nash: Paradigm Shift, Books as Mindshare

Richard Nash discusses his radical thinking on books and publishing in the 21st century — or Publishing 3.0 — reframing our understanding of the relationship between writer and reader in his presentation at the BNC Technology Forum on March 25, 2010, Calculated Risk: Adventures in Book Publishing, in which he riffs on controlling demand vs. supply, the genius of Oprah and the value of “mindshare.”

Books are cultural objects that take fifteen hours to read. Fifteen hours of another person’s voice inside your head, so that the commonality between people who have read the same book is a profound and deep intervention.Nash’s most recent project (as yet unveiled) is Cursor, “a social approach to publishing that focuses on the establishment of powerful, self-reinforcing online membership communities made up of professional authors, reader members, and emerging writers.”

Matt Weldon
I am an experienced writer and editor. I have been writing about real estate for 20 years, most recently as a columnist for the Los Angeles Times. My work has appeared in the Chicago Tribune, Daily Variety, the Los Angeles Times, and a host of regional and national newspapers and magazines. I started writing for the Times in 2002 and developed and wrote The On The Market column for their Business Section. In 2008, I began to write the My Favorite Room column exclusively on our Home section website's blog since then.

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