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Monday, March 29, 2010

Can You Sell A Red Brick? World's Greatest Salesperson


OgilvyOne Worldwide is sponsoring a contest to find the world's greatest salesperson, not by going door to door, but via a branded YouTube channel. No experience is necessary. The rules are as follows: Your pitch must be in English, and the product you must sell is a red brick.
From yesterday's NYT's article by Stuart Elliott:
"If you can sell a red brick, maybe you can sell anything," said Mat Zucker, executive creative director for the OgilvyOne New York office, who came up with the contest.
Look for Zucker's feature Selling is back: The new future of advertising in the next issue of nthWORD.

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