Showing houses and maintaining listings is no longer enough to sell houses in this economy. You need to convince the customer that your listing is the best option out there. We have gathered some of the best tips to increase your real estate sales.
Run a Blog
Blogs are a great way to get your name out there (and your listings through that). Almost every major company today runs a blog. A blog serves as a way to deal out helpful content to people across the internet. If you format your blog posts in order to be search engine optimized, your content will be displayed to people in search engine results.
Wondering what to post? Here are some content ideas:
- 10 Tips For First Time Home Buyers
- How To Evaluate A Neighborhood Before Purchasing A Home
- 5 Tips To Find The Best House
- Home Buying Tips You NEED To Know
Potential buyers like to have a good idea of what a house looks like before they buy. While this can be done by going to an open house, most people won’t even go to an open house if the listing pictures do not do the house justice. A virtual walkthrough allows them to navigate through the house without leaving their computer. There are a variety of software methods to make such a display.
Be Social (on Social Networks)
A lot of people already know that social media is an important part of making any sale on (or as a result of) the internet but that hasn’t become completely known in the real estate industry. Being active on social media will help to get your name and listings out there.
How do you use your social media to get you more sales?
- Post new listings on social media.
- Cross-post your blog to social media so useful content is displayed to users.
- Provide your social media information to potential buyers and buyers.
Encourage Online Reviews
In today’s world, most people go to the internet to determine a real estate agency or agent’s reliability. Those people can’t determine how you are as a real estate agent if you don’t have any reviews, though. Ask all of your buyers (sellers too) to write reviews of you on common review websites. Yelp and Google+ are two of the most well-known review sites.
Build links around the internet to your page, your listings, and your blog. Link building is the process of adding a link to your websites around the internet. This can be done through making deals with other blogs or by placing a link in comments.
Here are some places to build your links:
- Real estate blog comments
- Real estate blog posts (via deals)
- Local news website comments
- Social media pages
It is important to read the terms and conditions for comments on a website. Some do not allow the posting of outside links. Make sure that any comment you post is either in response to another comment or a response to the main content on the page.
Give Out Marketing Material
At any time that it would be appropriate, you should make it a goal to give out marketing material. Marketing material helps to get your brand out there. There is a wide variety of marketing materials that a real estate agent could use. Each one of these materials can be used in different situations.
Look at some of the marketing materials that have been used by real estate agents in the past:
- Open house flyers with contact information and website listed
- Business cards (every real estate agent should have business cards)
- Pens with website and name on them
- Informational brochures
- Marketing postcards
Many industries have gotten into the dull idea that everything has to be done the same way every time. Don’t be afraid to think out of the box. Creative ideas get noticed because they are different. Try to rethink different aspects of your business.
Here are some ways that people have stood out:
- Unusual but stylish business cards
- Embracing Reddit (very important for the modern age
- Add a pet (or any animal) to listing photos (people love pets)
Half of the process of making more sales in the real estate agency is to get your name out there. Use these tips to generate more leads and close more sales. Make sure to track your efforts though to see what is working and what isn’t. Don’t spend too much time on marketing and sales efforts that don’t produce results.